Gloucestershire County Council faced backlash from farmers after promoting non-dairy milk options in a campaign
The idea was to show how small changes can help the environment. They thought promoting plant-based milk could reduce carbon footprints. But, not everyone was on board.
Farmers were not happy with the suggestion. They felt it undermined their hard work. So, the council had to clarify their message. They said it was just one of many ideas for people to think about.
Councillor David Gray explained that dairy farming contributes to methane emissions. He encouraged occasional swaps to make a difference. He also expressed support for local dairy farmers.
The council spokesperson emphasized the importance of local farming. They didn’t mean to offend anyone. To clear things up, they removed the milk alternatives from their campaign materials.
They want to ensure everyone knows they support local farmers. The goal is to promote small, sustainable changes without hurting anyone’s business.